Localising Samsung B2B Solutions: Bridging Global Innovation with Local Markets

Led the localization of Samsung B2B landing pages, adapting global content for local markets. Achieved enhanced visibility and engagement through strategic SEO and targeted social media campaigns.

Project Summary:

In this pivotal project for Samsung, I played a key role as the project manager in the localisation process of several B2B product landing pages for the local market. The challenge was to adapt global designs and content to resonate with local preferences, ensuring that each landing page was culturally relevant, translated accurately, and optimised for local search engines. My responsibilities encompassed overseeing the entire process from initial coordination with Samsung Headquarters to the final launch and optimisation of the localised pages. This process required meticulous planning, coordination with diverse stakeholders, and a keen understanding of both global standards and local nuances.

Phase 1: Coordination and Planning – Initiated the project by aligning global visions with local market needs, setting clear objectives & timelines.

Phase 2: Translation and Cultural Adaptation – Ensured content was accurately translated and culturally adapted, maintaining brand integrity while appealing to local tastes.

Phase 3: SEO Optimisation and Localisation – Led SEO efforts to enhance online visibility and engagement within the local digital ecosystem.

Phase 4: Technical Implementation and Testing – Managed technical aspects, ensuring the landing pages were functional, user-friendly, and tailored to the local audience.

Phase 5: Launch and Social Media Marketing Launched the pages with targeted social media campaigns on platforms like LinkedIn to drive awareness and sales.

Phase 6: Monitoring, Feedback, and Optimisation Continuously monitored performance, gathering insights to refine and improve the localisation strategy for maximum impact.

Links to pages: