Samsung Smart Monitor M8: Digital Launch

In launching the Samsung Smart Monitor M8, I led a comprehensive digital marketing campaign that transformed ideas into tangible success. This project was divided into three distinct phases, each contributing to the seamless introduction of Samsung’s innovative product to the digital world.

Phase 1: Strategic Market Research
Initiating the project with in-depth market research, I identified key trends and consumer insights relevant to the Smart Monitor M8. This foundational knowledge guided the development of a strategic plan to position and advertise the product effectively in the digital space.

Phase 2: Creative Design and SEO Optimization
With a strategic direction set, I lead the creation of the landing page, incorporating a compelling design layout and engaging banners. In collaboration with a design agency and IT professionals, we crafted optimised copy to enhance the page’s visibility and Google ranking. This phase emphasised the blend of aesthetic appeal with technical excellence, ensuring a captivating user experience.

Phase 3: Advertising Strategy Implementation
Following the page build, the focus shifted to awareness and promotion. I designed and executed targeted advertising strategies for Google Search and social media platforms. This multifaceted approach aimed at generating buzz, driving traffic, and ultimately increasing product awareness among potential customers.

Throughout the project, collaboration with multiple stakeholders was pivotal. By uniting the talents of design agencies and IT experts, we launched a landing page that not only showcased the Samsung Smart Monitor M8 but also set a new standard for product introductions at Samsung.

Link to webpage: Samsung Smart Monitor M8

Key takeaways:

• Comprehensive Market Research
• Strategic Planning and Execution
• Collaborative Design and Development
• SEO Optimisation
• Multi-Channel Advertising
• Data-Driven Decision Making
• Teamwork and Stakeholder Management