By integrating SEO expertise with rigorous project management, I was able to deliver a content infrastructure that not only meets the immediate needs of Garrett Motion’s audience but also establishes a sustainable framework for driving long-term traffic and engagement. Recognising the importance of educational resources in driving website traffic, I conceived a comprehensive content strategy tailored to the needs of the mechanic community and to the overall business.

Phase 1: Idea Generation – Utilising tools like SemRush, I embarked on an research phase to identify the most asked questions within the mechanic community. This process led to the creation of 50 targeted article topics, each designed to address specific queries with optimised content.

Phase 2: Technicality – Given the technical nature of turbochargers, every article underwent meticulous review by engineering experts to ensure accuracy and relevance, reinforcing Garrett Motion’s commitment to providing educational content.

Phase 3: Creativity – With technical approval in hand, I collaborated closely with copywriters and designers to enrich the articles with compelling copy and visuals. This phase was crucial in enhancing engagement and ensuring the content was not only informative but also appealing.

Phase 4: Action – Upon finalizing the content, my role extended to publishing each article on the company’s WordPress site and leveraging social media platforms through Sprout Social to maximize reach and engagement.

Phase 5: Tracking – The project’s success was continuously measured through meticulous tracking and optimisation efforts post-publication. This ongoing analysis ensured each piece remained effective in driving quality, organic traffic to Garrett Motion’s Knowledge Center, thereby supporting the company’s SEO strategy and online presence.

Key takeaways:

• Targeted SEO Strategy
• Research and Content Development
• Technical Accuracy and Relevance
• Creative Collaboration
• Digital Publishing and Promotion
• Performance Tracking and Optimization
• Learnings on Content Ecosystem
• Project Management